The most succesful way get people's attention is through their curiosity. An old TV, placed on the correct spot with two chairs in front of it awakes too many questions to be bypassed without looking at it... enough to invite them with a smile to just a watch a film for several minutes.
Because short films production is rising together with interest to short films. More and more good films are distributed on the internet, people are looking more and more for good stories, consumed in short timefrime, and technology provides this easily now. With a doze of humor and an old TV we get short film format known to many hew people, of which statistically more than 70% didn't watch short film for years and some of them don't make a difference between a film and a clip. Once they give a try and come on our event, usually they like it and through time become regular viewers.
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For the success of such experience, the place is very important. People are more opened to experiment and give it a try. The careful spot picking and timing through time are a way to raise the value of this experiment.
As films are diverse as people watching it are diverse too, but mainly youngsters, kids and couples are interested. Artistic people are most often attracted, but significant interest is shown by people also on hurry, who decide to give 2-3 minutes. With this film duration and headphones count, the capacity is around 50 people per hour.
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Български
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